English for Marketing & Advertising

B1 (Intermediate) ➙ B2 (Upper-Intermediate)
Business English
Professions

English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The course covers all the essential responsibilities of marketing and advertising departments. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Telephoning, emailing, meetings, and presentations are practised, alongside the important specialist vocabulary relating to branding, market research, advertising rates, direct marketing, and public relations.

Course Content

Introduction to marketing and advertising

Jobs and responsibilities

Corporate identity and logos

Branding

Finding the customer

Market research

Customer profiles

Data collection

A telephone survey

Planning a marketing strategy

The marketing plan

The four Ps

Pricing and positioning strategies

Creating ads

The AIDA model for advertising

Working with an ad agency

Advertising channels

Rate sheets

Marketing tools

Distribution channels

Types of discount

Types of retailer

Telemarketing

Direct marketing

Presenting your public face

Public relations

Websites as a marketing tool

Sponsoring

Effective press releases

Marketing through trade fairs

Giveaways

Organising events

Attending a trade fair

For more information on this course, please contact me.

Nigel Bailey

Nigel is a qualified Teacher of English as a Foreign Language and has been teaching in Poland since 2003. He has been teaching over the Internet since 2008 and has taught more than 1,000 students in this way.

Contact Me

English for Marketing & Advertising

Course Content